The primary goal of this project is to empower high school students to analytically reflect images of people and technology. This happens through an analysis of the material regarding the represented gender dimensions in order to gain sensitivity to critically approach this sort of images.

In a first step the participating researchers and high school students will take a closer look at selected photographical material of people and technology. In the following, the high school students select their most favoured images of people in a specific context (images of technical occupations, technical products, etc.) in print media (newspapers, weekly magazines, youth magazines,…) for an in-depth analysis. In this primary analysis of images criteria on what gender-sensitive images should look like are developed.

Through continuous exchange between high school students and researchers the group acquires a common basic knowledge, enabling the high school students to perform field work with the objective to produce gender sensitive images of people and technology in a chosen context. A transdisciplinary approach will be the basis of this process, including future professional photographers who may benefit from this cooperation with the high school students by learning important aspects of gender representations for their own production of images. At the beginning of the project the high school students already have paid high attention to the representation of people, women and men likewise, and technology in images and this enables them to avoid stereotyping people and technology in their self-made images.